GenAI for media: reap boundless business benefits
Is GenAI tactical or transformational for media companies
The answer is both. Some GenAI use cases—like automating subbing and dubbing—are obvious and foundational. Others are more creative and aspirational like using GenAI in real time to boost ad revenue. The point is GenAI will touch every aspect of media.
Picture the GenAI revolution: media’s most pressing problems solved
According to Bloomberg Intelligence, GenAI could produce $1.3 trillion by 2032. However, the security and legal risks are also real: hallucination, bias, copyright uncertainty, labor contract violations, and cybersecurity threats.
The stakes are high and hype can drive distraction. To help ensure ROI and rein in risk, it’s vital to focus intently on specific problems to solve and opportunities to seize with GenAI, whether it’s creating revenue, reducing costs or streamlining processes.
When it comes to using GenAI for content generation, media companies may currently be in a holding pattern as copyright issues wind through the courts. But, content generation isn’t the only opportunity for optimization and innovation. GenAI will transform every aspect of the organization. Media companies have myriad ways, both foundational and aspirational, to tap GenAI’s power. Some benefits include:
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Get started with GenAI: bite-sized or all-in
GenAI’s array of options make it difficult to know how to start and where to focus. But, it’s vital to take a thoughtful approach that balances the competing forces of opportunity and risk and prioritizes your most pressing problems.
Take the approach of strategic pragmatism
How do you transform? What are the most meaningful places to apply GenAI? Take into account where you are right now and where you want to go. Succeeding at GenAI takes understanding your organization’s capacity for change and coalescing your leaders to solve the right problems and seize the right opportunities. GenAI can be plug and play, so it’s tempting to take an ad-hoc approach, but planning, not paralysis, is imperative.
Develop a governance plan to clear up confusion and catalyze action
Confusion swirls around the use of AI. What is allowed? How does it work? What does this mean for my future? Teams are looking to leadership for answers surrounding responsible and ethical AI use. It’s critical to establish governance frameworks to guide AI development, deployment, and data handling. Management will need to field tough questions from employees.
Execute with elegant engineering tailored to your business
GenAI is flexible. You can build from scratch, buy off the shelf or pay-as-you-go. Benefits and drawbacks exist with all approaches and should be carefully weighed. For every organization, security is a consideration. At Qvest, we built Qai, our internal co-pilot. It’s user-friendly, fully integrated within our own messaging apps and provides rapid access to company specific methodologies, templates, and training materials, enhancing productivity by up to 20%.
From GenAI business ideas to real results
Get information faster to gain an edge. See how to use GenAI across your workflows:
Maximize the impact of your CRM with a dedicated copilot for sales teams. Meet CRM users in existing environments like Microsoft Teams – connecting sales executives with data-driven audience insights to tailor their pitches and focus on the most relevant products for their client. Post-meeting, streamline the process of capturing key highlights and automatically integrate this information back into your CRM.
Use GenAI with your sales data, reporting and analysis, empowering sales to tap into new data, analyze it intelligently, and translate insights into improved sales and IP performance. With the power of a copilot, teams can unlock key insights to identify white space, expand existing targets, and increase revenue – without leaving environments they’re already in, e.g. Microsoft Teams.
Enhance the efficiency and accuracy of contract management by leveraging GenAI to automatically identify and extract critical information from digitized contracts. Seamlessly integrate contract data into a Rights Management System (RMS) in bulk, transforming a traditionally manual and error-prone task into a streamlined and scalable workflow.
When images need to be updated or transformed for multiple brands, platforms, or territories, creative teams spend significant time editing images in tools like Photoshop. By adapting past visuals, AI intelligently applies the appropriate branding treatments to a base image, significantly accelerating the creative workflow. See how creative teams can focus on innovation and design, eliminating repetitive tasks.
News organizations often struggle with recognizing what content they already have due to manual, disjointed workflows. GenAI introduces a transformative approach, enabling newsrooms to centralize collaboration, accelerate content production, and streamline story planning and distribution. By leveraging GenAI's deep content analysis and tagging capabilities, users can quickly locate specific content, like a cheerful “John Doe” discussing weather in a bowtie, resulting in a tailored video playlist for editing.
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Christophe has a passion for making business impact through technology innovation and product design. He brings 20+ years of strategic guidance and enterprise technology implementations for media, entertainment, technology and CPG companies. Christophe’s experience spans enterprise data, engineering and design – with end user experience and technology embedded throughout. He leads technology solutions for Qvest’s GenAI practice. Connect on LinkedIn.
