The NAB Show key takeaways

Thank you for connecting with us at NAB Show 2025 – and for the great conversations about your goals and challenges!

Here are the key takeaways from our discussions with clients and partners:

• AI in action: From hype to integrated solutions
  AI is no longer just a buzzword—it's about real, sustainable impact. That’s why our Agentic Live Multi-Camera Video Event Extractor and No-Code AI Agent Builder with NVIDIA Holoscan are gaining momentum with studios and broadcasters at the forefront of change.
  To rewatch the AI accelerator demos, contact us.
   

• Change management: Getting teams AI-ready
  AI is transforming the way we work. Around 75% of our clients are already upskilling their teams in AI to make workflows leaner, faster, and more productive. Whether it’s automating repetitive tasks, extracting unstructured data into structured outputs and unlocking the value of existing content or rethinking the media supply chain, we are delivering the use cases that are tied to impactful results.
  See how marketing teams are streamlining their workflows.

• Broadcast transformation: Technology with added value
  Technology is no longer an end in itself but contributes to greater efficiency and economic viability. Standardization in IP, cloud, products, and workflows is a key driver of this shift. 
  Full NAB Show insights and trends to come next week.

• Strategic partnerships
  In an increasingly complex market, partnerships are becoming more important than ever. Collaboration can unlock long-term advantages.

• User engagement and personalization
  A focus on personalized content and data-driven user engagement creates unique new media experiences – and opens up profitable new business models, such as in sports streaming.

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