NAB Show 2026: Our key takeaways
Thank you for the open and inspiring exchange at NAB Show. These are our key takeaways and the most important conclusions derived from them.
Monetize the moment
Expanded monetization opportunities for live events arise through the targeted use of AI. In projects with customers in the US, it becomes clear how AI acts as an enabler. Game-deciding moments are recognized in real time and immediately leveraged – enabling new formats and additional revenue streams at the decisive moment.
Driving efficiency through software-defined architectures
Software-defined workflows and hybrid infrastructures built on the EBU’s DMF reference architecture enable organizations to seamlessly manage workloads across both cloud and on-premise environments. Especially in fragmented system landscapes, this approach creates greater transparency over resources, increases operational flexibility, and makes costs more predictable.
Navigate OTT at scale
In OTT, it is no longer about evolving roadmaps, but about rethinking the underlying systems. Growth only works if platforms remain integrable, controllable, and reliable – without additional complexity.
Control over users, data, and monetization remains critical. At the same time, with the expansion of live offerings, stable operations become a clear competitive factor.
More insights from Tobias Künkel, Managing Director, Qvest Engage
Turning data into real content insights
Transparency across effort, performance, and value of content is increasingly becoming a prerequisite for well-founded decisions – from news pieces to live events.
Where data silos are broken down, it becomes visible which variants actually drive reach and engagement. Decisions can thus be made more transparently and more quickly.
More business insights from NAB Show
Innovation and efficiency are no longer opposites. In fact, innovation today only works if it is efficient by design. 
Thorsten Sauer, CEO, Qvest
Companies that succeed in bringing clarity to their processes, workflows, and systems will be successful in the future. Konstantin Knauf, Managing Director, Qvest
Ready to dive deeper?
Continue the conversation from the show with us. Our experts would be happy to schedule a meeting with you—on-site or remote, as a consultation or a hands-on workshop.
