Meet us at SportsInnovation 2026
Experience the next generation of sports production
The demands for the sports business are evolving rapidly. Production models are being redefined, broadcast infrastructures must be deployed faster, and matchday is becoming a comprehensive media experience. At SportsInnovation 2026, we will demonstrate how these developments can be implemented with the right technology.
Discover how modern production and distribution environments are built, the role cloud architectures play in live sports, and how new formats can be launched in an economically viable and scalable way. Connect with our experts to explore how you can future-proof your media strategy.
What to expect at our booth
Whether you represent a league, rights holder, or broadcaster, successful sports productions require flexible technologies, clear processes, and resilient architectures. This is where our focus areas come in.
In-house matchday production
Gain greater control over content, quality, and workflows. We show how production capabilities can be strategically built in-house without compromising scalability or efficiency.
Eventizing matchday
Matchday is evolving into a cross-platform experience. Learn how to orchestrate content strategically to expand reach, strengthen audience engagement, and unlock new revenue opportunities.
Faster deployment of broadcast environments
When new formats emerge, infrastructure must be ready without delay. Explore approaches that enable significantly faster implementation of broadcast and streaming environments.
Cloud MCR in live sports
Cloud-based Master Control Rooms open new possibilities for live production. They enable flexible operations, enhance resilience, and support dynamic operating models.
From concept to on-air in weeks
New channels and services can now be launched within weeks. We outline the technological and organizational foundations required to make this possible.
OTT platforms and direct-to-audience distribution
OTT platforms enable broadcasters, operators, and rights holders to build and operate modular streaming ecosystems without vendor lock-in or legacy constraints. We design modular OTT architectures that integrate best-of-breed components under one managed service model, so you can launch faster, scale reliably, and evolve continuously.
AI in sports operations
AI is increasingly used to automate time-intensive media workflows - from metadata extraction and content discovery to live event and object detection. We show modular approaches that integrate into existing environments and move from pilot to production with measurable impact.
Masterclass for broadcasters
How can modern sports productions be designed to remain both resilient and flexible?
In this masterclass, our experts Thomas Müller and Patrick Steinert provide insights into key architectural decisions for contemporary broadcast environments. They outline proven models and demonstrate how production landscapes can be structured to meet future requirements.
Date: March 5, 2026, 11:00 AM–12:00 PM