OTT enhacements for DFL

Interactive Feed – Transforming the live sports experience

In collaboration with DFL (Deutsche Fußball Liga), we developed and launched the Interactive Feed, a groundbreaking solution that redefined how football fans engage with live matches. Designed to enhance viewer interaction, the Interactive Feed introduced a seamless blend of real-time data, dynamic visual overlays, and customisable match insights - all within a single interface.

Customer challenges & needs

• DFL is the most innovative sports federation, that wants to help their licensees to address younger and more digital audiences
   
• Such audiences demand more than the usual live sports viewing experience: “I want to watch what I want, how I want, when I want, on any device"​

Our contribution & solution

• DFL contracts us to build our product TVXRAY on the international feed for the “DFL interactive feed” that provides their licensees with personalized live sports viewing of the Bundesliga​
   
• Integrating AWS Matchdata and exclusive DFL features 
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• Building DFL OTT SDKs and integrating the “DFL Interactive Feed” at several licensees​
   

Key features

• Real-time stats & data overlays
  Live & Season match statistics, Line-Ups & Player info enriched the broadcast experience.
   
• Interactive timeline:
  A timeline-based navigation feature that allows users to jump to key moments instantly, enhancing engagement and content discovery.
   
• Personalised content:
  Users could customise their viewing experience by selecting most relevant events to them.
   
• Interactive highlights:
  Instant access to key match moments, allowing viewers to revisit crucial scenes as the game unfolds.

Platforms & Localisation

The Interactive Feed is available across multiple platforms, including Android TV, iOS & Android mobile apps, and WEB, ensuring a seamless experience for users regardless of their device. The solution has also been successfully localised for the Mexican, Japanese, German, and Hungarian markets, making it a truly global innovation in sports broadcasting.

Technology

Developed in close collaboration with DFL and Qvest, the Interactive Feed leverages cutting-edge sports data integration and broadcast technology. By combining real-time analytics with an intuitive user interface, the solution enhances fan engagement without disrupting the live viewing experience.

Outcome & Customer Benefits

• More engagement and greater interaction with younger and more digital audiences for the DFL’s licensees
   
• Successful localisation across multiple international markets demonstrates its scalability and adaptability
   
• Increase in value of the DFL’s international feed