OTT enhacements for DFL

Interactive Feed – Transforming the live sports experience

In collaboration with DFL (Deutsche Fußball Liga), we developed and launched the Interactive Feed, a groundbreaking solution that redefined how football fans engage with live matches. Designed to enhance viewer interaction, the Interactive Feed introduced a seamless blend of real-time data, dynamic visual overlays, and customisable match insights - all within a single interface.

Customer challenges & needs

• DFL is the most innovative sports federation, that wants to help their licensees to address younger and more digital audiences
• Such audiences demand more than the usual live sports viewing experience: “I want to watch what I want, how I want, when I want, on any device"​

Our contribution & solution

• DFL contracts us to build our product TVXRAY on the international feed for the “DFL interactive feed” that provides their licensees with personalized live sports viewing of the Bundesliga​ 
• Integrating AWS Matchdata and exclusive DFL features
• Building DFL OTT SDKs and integrating the “DFL Interactive Feed” at several licensees​
   

Key features

Real-time stats & data overlays
Live & Season match statistics, Line-Ups & Player info enriched the broadcast experience.

Interactive timeline
A timeline-based navigation feature that allows users to jump to key moments instantly, enhancing engagement and content discovery.

Personalized content
Users could customise their viewing experience by selecting most relevant events to them.

Interactive highlights
Instant access to key match moments, allowing viewers to revisit crucial scenes as the game unfolds.

Platforms & Localisation

The Interactive Feed is available across multiple platforms, including Android TV, iOS & Android mobile apps, and WEB, ensuring a seamless experience for users regardless of their device. The solution has also been successfully localised for the Mexican, Japanese, German, and Hungarian markets, making it a truly global innovation in sports broadcasting.

Technology

Developed in close collaboration with DFL and Qvest, the Interactive Feed leverages cutting-edge sports data integration and broadcast technology. By combining real-time analytics with an intuitive user interface, the solution enhances fan engagement without disrupting the live viewing experience.

Outcome & Customer Benefits

• More engagement and greater interaction with younger and more digital audiences for the DFL’s licensees
• Successful localisation across multiple international markets demonstrates its scalability and adaptability
• Increase in value of the DFL’s international feed