The Stadtcasino Baden Group sets new standards: together with our interdisciplinary team, it has developed innovative scenarios to actively shape change in the industry. With targeted trend research and co-creation, we have jointly defined specific fields of action—and thus clearly mapped out the strategic course for a successful future.
The Stadtcasino Baden Group faced two key challenges:
1) Visualizing the future
The aim was to develop various scenarios in order to anticipate the future development of gambling.
2) Concrete areas of action
The decisive factor was the transition from theoretical future scenarios to practical fields of action that serve as the basis for innovative ideas.
To meet these challenges, we have developed a structured and systematic six-stage process:
First, we identified relevant trends in order to incorporate them into the further development process in a targeted manner.
The investigation of social, technological, ecological, economic and political influencing factors served as the basis for the identification of key future drivers of gambling.
Together with the Stadtcasino Baden Group, our project team agreed on the key drivers and defined them as the basis for further development.
Our project team supported the Stadtcasino Baden Group in a workshop to develop four visions for the future of gambling. These visions were presented in an illustrative brochure explaining the concepts and their potential impact on the industry.
In a further workshop, we identified areas of opportunity and used the backcasting method to transform them into concrete areas of action that the Stadtcasino Baden Group can use as strategic fields of action.
The results of this comprehensive collaboration are impressive:
The project provides new insights into the future of gambling and forms the basis for the development of creative ideas. With clearly defined scenarios and fields of action, the Stadtcasino Baden Group is well-equipped to proactively tackle future challenges. The initiative proves: strategic planning and creative collaboration drive real innovation.
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