Foresight & Innovation

Organizations that actively anticipate change are better positioned to shape future markets and opportunities. Foresight & Innovation combines strategic thinking, emerging technologies, and market intelligence to identify new paths for growth. Explore insights and perspectives on building future-ready organizations.

Someone operating a laptop displaying news websites in a modern work environment.

AI ethics in the media environment

How media organizations control AI output, operationalize governance, and balance compliance, quality, and creative freedom.
Woman using an interactive touchscreen in a modern retail environment.

Retail goes immersive: Rethinking media technology

How media technology is transforming retail – from interactive mirrors to curated content experiences.

Innovation begins in the mind

Resilience, agility, courage: How the right mindset empowers companies to drive innovation and shape the future.
Person filming a speaker at an event.

Video for science: Media technology in research, teaching and knowledge transfer

Modern media technologies such as OTT streaming and AV systems transform science communication from research to teaching to knowledge transfer.
Meeting with participants applauding.

Interactive learning spaces: The future of education and training

With immersive media technologies, companies and educational institutions design learning processes that motivate, scale, and ensure future viability.

Between efficiency and innovation: Ambidexterity as a key strategy

Ambidexterity is the success model for modern enterprises. Learn how ambidextrous thinking paves the way to a futuresecure organization.
Man presenting data charts.

Return on Experience – media strategy becomes a CFO matter

Customer Experience becomes measurable: Why CFOs see media strategy as a business lever – and how RoX drives company performance.
Visitors viewing an immersive video installation in a modern exhibition space.

Entertainment goes immersive

Rethinking brand experiences: How companies use virtual spaces and immersive tech to deliver emotional, interactive storytelling.
Hand of playing cards.

The future of gambling: Innovative scenarios for the Stadtcasino Baden Group

With strategic trend analysis and co-creation, the Stadtcasino Baden Group positions itself as an innovation leader in the gambling industry.