Applied AI

Artificial Intelligence is moving beyond experimentation and becoming an integral part of business operations. Yet many organizations face the challenge of turning promising pilots into scalable, productive applications. This page brings together insights, perspectives, and practical approaches for applying AI effectively – from automation and governance to production-ready deployment.

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Beyond the chatbot

Model context protocol connects AI to your data. Break silos, scale agents, and unlock real business value. Learn how to get started.
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AI ethics in the media environment

How media organizations control AI output, operationalize governance, and balance compliance, quality, and creative freedom.
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Story-centric Newsroom: C-level drives transformation

How C-level leaders successfully guide story-centric transformation: strategies, KPIs, technology, and cultural change for modern newsrooms – clear, impact-driven, and future-ready.
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Media technology for mobility – Realtime collaboration

How content teams in the mobility industry collaborate globally with a sovereign media cloud, AI workflows, and immersive collaboration – from DAM to VR to multichannel publishing.
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AI Accelerators for media

Discover how AI Accelerators transform media production. Modular solutions enable sustainable efficiency and measurable results. Learn more about governance, integration, and tailored modules.
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AI in the newsroom: Real-time decision support for broadcasters

How AI is shaping the newsroom of the future: real-time decision support, increased efficiency, and data-driven content for broadcasters and media houses.
Discussion panel at the NAB Show New York with four people seated on stage in front of colorful event backdrops.

Future-proofing broadcast facilities

How broadcasters modernize facilities without going off-air: Key insights from ABC News, C-SPAN and Versant Media on IP migration and broadcast transformation from NAB Show NY 2025.

Product development using Embedded AI

Integrating Generative AI (GenAI) into products opens up entirely new possibilities for companies to transform their offerings and differentiate themselves in the market.

Is there an AI bubble? GenAI in media proves otherwise

Artificial intelligence (AI) is everywhere and nowhere at the moment. Headlines advertise a brave new world of avatars, automated research assistants and virtual creatives.