Product, Service & Business Model Innovation

Sustainable growth often depends on the ability to develop new products, services, and business models. Successful innovation requires a deep understanding of customer needs, market dynamics, and emerging technologies. This page explores approaches for transforming ideas into market-ready solutions. 

Woman using an interactive touchscreen in a modern retail environment.

Retail goes immersive: Rethinking media technology

How media technology is transforming retail – from interactive mirrors to curated content experiences.
Visitors viewing an immersive video installation in a modern exhibition space.

Entertainment goes immersive

Rethinking brand experiences: How companies use virtual spaces and immersive tech to deliver emotional, interactive storytelling.

Digital transformation in the automotive industry

Digital transformation often poses a challenge to historically product-oriented companies, such as automotive manufacturers and suppliers. How can you stay on top of your core business and corporate culture in the fast-moving digital innovation age?

Innovation in life sciences

Life Science is facing industry-specific challenges when it comes to improve interaction with external ecosystems. The Life Science (LS) sector has shown difficulties in adapting to Open Innovation and the reasons are various.

XR, AR, VR, MR – What’s the difference?

XR, AR, VR, MR – The supposedly unimpressive abbreviations conceal the treasure they contain. Do you know the abbreviations used in connection with digital realities? What is behind which?

Revolutionizing surgical precision

BHS Technologies started with the world's first RoboticScope, a Head Gesture-Controlled 3D robotic microscope, to give microsurgeons an instrument that expands their senses and enables surgeons to operate in their best ergonomic position, creating a flexible working environment for them.

The importance of media technology in automotive

Media technology is revolutionizing the automotive industry – From infotainment and driver assistance to autonomous driving and 5G connectivity.

From product idea to prototype

Digital prototyping accelerates product development by combining design thinking with innovation workshops, improving the transition from idea to product.

Unleashing Industry 4.0 potential

Leveraging Industry 4.0 and Lean Start-Up strategies to enhance service excellence, enabling smart, scalable digital transformations in manufacturing.