Let’s talk about what really matters

Abstract topics and the next hype are discussed widely at IBC. 

We talk about concrete results: projects that are up and running. Technologies that create value. Solutions that have proven themselves in practice. 

That's what Real Talk stands for. 

Advise, integrate, manage

Talk to our experts in Consulting, Systems Integration, and Managed Services at IBC to discover how workflows can be simplified and processes accelerated. Some of our topics:

Applied AI

From models to production workflows that analyze, structure, and activate content. AI detects relevant live moments and automatically generates metadata, transcripts, translations, highlights, social clips, and workflow triggers. This makes content easier to find, easier to use, and easier to repurpose. Learn how to turn AI into operational value.

Dynamic Media Facility (DMF) and MXL

From blueprint to reference implementation for software-defined production architectures. Our DMF Showcase demonstrates how open standards and interoperable components connect applications flexibly, scale resources with demand, and reduce vendor dependency.

OTT

From lock-in and fragmentation to greater independence and control over platform, reach, engagement, and monetization. Sovereign platform architectures, AI-powered workflows, and intelligent engagement capabilities help build direct audience relationships, accelerate innovation, and unlock new growth opportunities.

Broadcast Transformation

From technical modernization to new processes, skills, and ways of working. Modern organizational structures, targeted capability development, and hands-on training make transformation sustainable and successful.

Managed Services

From completed projects to resilient operations, continuous optimization, and end-to-end support. Proactive monitoring, structured service management, and ongoing improvement reduce operational risk, stabilize performance, and keep media environments ready for changing requirements.

makalu & clipbox

From proprietary hardware and lengthy deployment cycles to software-defined channels in minutes. With makalu for cloud playout and automation and clipbox for studio and gallery playout, channels can be launched faster, scaled on demand, and operated with less infrastructure overhead.

Real Talk Live

Join renowned thought leaders for three Real Talk Live panel discussions from Friday to Sunday at our booth. Together, they will discuss the challenges and decisions media companies and operators need to address today in the areas of the Dynamic Media Facility, OTT, and AI.

Stay for drinks at the Qvest IBC Bar after the Friday and Saturday sessions, or join us for breakfast from 10:30 a.m. before the Sunday session.

Dynamic Media Facility: Operate without constraints

Software-defined production promises greater flexibility, speed, and scalability. Explore how broadcasters can turn the architectural vision into operational reality.

Friday, September 11 | 4:30–5:15 p.m.

Owning the viewer relationship in the OTT era

Audience reach, data ownership, and monetization are reshaping the OTT landscape. Explore how media companies can balance all three while building stronger viewer relationships.

Saturday, September 12 | 4:30–5:15 p.m.

AI everywhere. Business value anywhere?

AI is everywhere, but creating real business value requires more than isolated use cases. Hear how media companies can take the next step and turn AI initiatives into meaningful business impact.

Sunday, September 13 | 11:00–11:45 a.m.

Qvest @ IBC 
September 11–14, 2026 
RAI Amsterdam 
Booth 10.C24  

Visitor registration code: IBC2159 

In the weeks leading up to IBC, our Real Talk newsletter will regularly explore these key topics, featuring project insights, expert perspectives, and the latest developments across the industry.

Book a meeting at booth 10.C24 now