Let’s talk about what really matters
Abstract topics and the next hype are discussed widely at IBC.
We talk about concrete results: projects that are up and running. Technologies that create value. Solutions that have proven themselves in practice.
That's what Real Talk stands for.
Advise, integrate, manage
Talk to our experts in Consulting, Systems Integration, and Managed Services at IBC to discover how workflows can be simplified and processes accelerated. Some of our topics:
From models to production workflows that analyze, structure, and activate content. AI detects relevant live moments and automatically generates metadata, transcripts, translations, highlights, social clips, and workflow triggers. This makes content easier to find, easier to use, and easier to repurpose.
From blueprint to reference implementation for software-defined production architectures. The first operational DMF testbed demonstrates how open standards and interoperable components connect applications flexibly, scale resources with demand, and reduce vendor dependency.
From lock-in and fragmentation to greater independence and control over platform, reach, engagement, and monetization. Sovereign platform architectures, AI-powered workflows, and intelligent engagement capabilities help build direct audience relationships, accelerate innovation, and unlock new growth opportunities.
From technical modernization to new processes, skills, and ways of working. Modern organizational structures, targeted capability development, and hands-on training make transformation sustainable and successful.
From completed projects to resilient operations, continuous optimization, and end-to-end support. Proactive monitoring, structured service management, and ongoing improvement reduce operational risk, stabilize performance, and keep media environments ready for changing requirements.
From proprietary hardware and lengthy deployment cycles to software-defined channels in minutes. With makalu for cloud playout and automation and clipbox for studio and gallery playout, channels can be launched faster, scaled on demand, and operated with less infrastructure overhead.
Real Talk Live
Join renowned thought leaders for two Real Talk Live sessions on Friday and Saturday at 4:30 p.m. at our booth. Together, they will discuss the challenges and decisions media companies and operators need to address today in the areas of OTT and the Dynamic Media Facility.
After each session, we invite you to continue the conversation at our IBC Bar over drinks and finger food.
Qvest @ IBC
September 11–14, 2026
RAI Amsterdam
Booth 10.C24
Visitor registration code: IBC2159
In the weeks leading up to IBC, our Real Talk newsletter will regularly explore these key topics, featuring project insights, expert perspectives, and the latest developments across the industry.