Let’s talk about what really matters
Abstract topics and the next hype are discussed widely at IBC.
We talk about concrete results: projects that are up and running. Technologies that create value. Solutions that have proven themselves in practice.
That's what Real Talk stands for.
Advise, integrate, manage
Talk to our experts in Consulting, Systems Integration, and Managed Services at IBC to discover how workflows can be simplified and processes accelerated. Some of our topics:
From models to production workflows that analyze, structure, and activate content. AI detects relevant live moments and automatically generates metadata, transcripts, translations, highlights, social clips, and workflow triggers. This makes content easier to find, easier to use, and easier to repurpose. Learn how to turn AI into operational value.
From blueprint to reference implementation for software-defined production architectures. Our DMF Showcase demonstrates how open standards and interoperable components connect applications flexibly, scale resources with demand, and reduce vendor dependency.
From lock-in and fragmentation to greater independence and control over platform, reach, engagement, and monetization. Sovereign platform architectures, AI-powered workflows, and intelligent engagement capabilities help build direct audience relationships, accelerate innovation, and unlock new growth opportunities.
From technical modernization to new processes, skills, and ways of working. Modern organizational structures, targeted capability development, and hands-on training make transformation sustainable and successful.
From completed projects to resilient operations, continuous optimization, and end-to-end support. Proactive monitoring, structured service management, and ongoing improvement reduce operational risk, stabilize performance, and keep media environments ready for changing requirements.
From proprietary hardware and lengthy deployment cycles to software-defined channels in minutes. With makalu for cloud playout and automation and clipbox for studio and gallery playout, channels can be launched faster, scaled on demand, and operated with less infrastructure overhead.
Real Talk Live
Join renowned thought leaders for three Real Talk Live panel discussions from Friday to Sunday at our booth. Together, they will discuss the challenges and decisions media companies and operators need to address today in the areas of the Dynamic Media Facility, OTT, and AI.
Stay for drinks at the Qvest IBC Bar after the Friday and Saturday sessions, or join us for breakfast from 10:30 a.m. before the Sunday session.
Dynamic Media Facility: Operate without constraints
Software-defined production promises greater flexibility, speed, and scalability. Explore how broadcasters can turn the architectural vision into operational reality.
Friday, September 11 | 4:30–5:15 p.m.
Owning the viewer relationship in the OTT era
Audience reach, data ownership, and monetization are reshaping the OTT landscape. Explore how media companies can balance all three while building stronger viewer relationships.
Saturday, September 12 | 4:30–5:15 p.m.
AI everywhere. Business value anywhere?
AI is everywhere, but creating real business value requires more than isolated use cases. Hear how media companies can take the next step and turn AI initiatives into meaningful business impact.
Sunday, September 13 | 11:00–11:45 a.m.
Qvest @ IBC
September 11–14, 2026
RAI Amsterdam
Booth 10.C24
Visitor registration code: IBC2159
In the weeks leading up to IBC, our Real Talk newsletter will regularly explore these key topics, featuring project insights, expert perspectives, and the latest developments across the industry.