Turn AI into real value
The game is underway. A decisive moment unfolds. Shortly afterward, the scene has been detected, analyzed, and prepared for further processing.
These are the kinds of workflows we demonstrate live at IBC – from automated analysis and enrichment to delivery and monetization. Not as an isolated AI application, but as an end-to-end process that can be implemented in productive media operations.
Creating value with AI: From live video to ready-to-use content assets
Using a live sports workflow as an example, we demonstrate how AI can automatically detect, analyze, enrich, and monetize content, all in near real time.
Relevant moments are detected automatically. People, objects, and logos can be identified, content enriched with metadata, transcripts, or translations, and prepared for different formats.
The analysis immediately triggers the next steps: Highlights and social clips are created automatically, content flows directly into MAM, editing, or distribution workflows, and is made available for personalized OTT offerings and commercial workflows.
This principle can also be applied to other use cases, including news, entertainment, archives, and additional live and file-based workflows.
Integrate AI productively into existing workflows
Applied AI complements existing production and distribution processes exactly where AI creates value. Editorial and production teams continue working in the systems they already use from MAM and editing to distribution.
Qvest connects the right AI capabilities with your system landscape, turning them into end-to-end, productive workflows.
These are the Qvest AI Accelerators we're showcasing
As a leading systems integrator, we identify relevant opportunities and integrate AI in a way that fits existing media environments and workflows. The result is concrete customer use cases that we present at IBC as Qvest AI Accelerators.
Automatically analyze, structure, and enrich content with metadata, transcriptions, translations, object and face detection, rough cuts, cropping, blurring, and automated workflow triggers.
Detect relevant live moments, trigger downstream processes, and activate content for monetization.
Automatically generate and deliver highlights, social clips, and platform-specific formats from enriched content.
Coordinate and automate complex tasks across systems and processes.
Operate AI workflows in a controlled, transparent, and responsible way.
Real Talk starts with your workflow. Bring your use case or a specific idea. Together, we'll discuss how AI can be integrated into your existing media environment and which process steps it can handle.
Your Applied AI experts
Qvest use case model
Further topics at IBC
- Dynamic Media Facility and MXL: Build software-defined production on a proven blueprint
- OTT: Expand reach and strengthen sovereignty
- Broadcast Transformation: Bring people and processes along
- Managed Services: Keep media operations resilient
- makalu & clipbox: Deploy channels in minutes, not weeks
Qvest @ IBC 2026
September 11–14, 2026
RAI Amsterdam | Booth 10.C24
Use our exhibitor code for your complimentary IBC ticket: IBC2159
