Engagement Overlays
Extend your video offering with interactive experiences that drive engagement and usage, strengthen audience relationships, and create new monetization opportunities. Engagement Overlays bring live data, interaction, and contextual content directly into the viewing experience. For sports, entertainment, news, and other live and on demand formats.
Watching is no longer enough
Video competes with social media and interactive digital services for audience attention. Younger audiences in particular expect more ways to personalize how they experience content, access additional information, and actively participate.
For broadcasters, streaming platforms, and rights holders, this raises a key product question: How can you make premium content more interactive without rebuilding your existing OTT platform or fragmenting the viewing experience?
Get more from every viewing session
Engagement Overlays add new layers of information, interaction, and monetization to your existing content.
Increase engagement
Give your audience relevant ways to interact while watching. Live data, additional information, polls, and quizzes turn passive viewing into active participation.
Increase watch time and retention
Keep viewers within your own offering by making relevant information and interactions available where the content is already happening.
Create new revenue opportunities
Connect engagement directly with sponsorship, advertising, commerce, premium offerings, and upselling.
One engagement layer for your content
The Qvest Engagement Layer extends existing OTT products with interactive and contextual experiences without replacing the underlying video platform.
The platform connects content with live and historical data, audience interaction, and editorial workflows. Experiences can be delivered directly in the player, alongside the video, or as a second screen experience.
Modular
Use the experiences that fit your content and business model.
Integrated
Connect the Engagement Layer to your existing OTT environment, data sources, and player.
Editorially controlled
Your teams configure content, layouts, and data mappings through central tools. Not every change requires development work.
Built for different formats
Use the same platform across live sports, entertainment, news, and on demand content.
TVXRAY: Engagement for live sports
Turn live sports into a personalized first screen experience
TVXRAY brings live data, statistics, highlights, and personalized alerts directly into the live sports experience. Viewers get relevant information and additional content where they are already watching, rather than switching to another app or second screen.
As a SaaS solution, TVXRAY integrates into existing OTT offerings across Connected TVs, set top boxes, mobile, and web via SDK, without changing the existing video pipeline. Broadcasters, platform operators, and rights holders can add interactive experiences to live sports while creating new opportunities for advertising, sponsorship, and upselling.
In a three month usage analysis, more than 75% of viewers actively used TVXRAY features, with measured engagement increasing by more than 30%.
The same analysis recorded 6.1 million live viewers, 4.6 million active visits, and 77 million data and video engagements.*
* Measured in 2023 in Feb/Mar/Apr based on EPL, FA, CL
What could engagement look like on your platform?
Let’s talk about your content, audiences, and existing OTT environment. Together, we can define how the Engagement Layer fits into your product and creates value for your audience and your business.
