FAST channel agregator platform TIVEE for DNMG
TIVEE: Germany’s largest FAST channel aggregator platform for cable networks
TIVEE is an HbbTV app available in DNMG cable networks, offering a range of ad-supported FAST channels across various genres on a single channel slot. The app starts automatically when a connected TV is online, allowing users to navigate easily with color and arrow keys. No additional installation is required, and it's compatible with HbbTV devices from 2018 onwards. TIVEE provides access to diverse content, including movies, documentaries, and music, and DNMG leads the way in integrating modern internet TV with traditional cable networks.
Customer challenges & needs
Customer retention
The removal of the ancillary cost privilege led to customer loss, as cable connection fees are no longer automatically included in utility costs.
Competitive advantage
DNMG needed to offer a new solution to help cable providers retain customers in a competitive environment.
Technological integration
Combining the popularity of FAST channel streaming (as seen in the USA) with the wide usage of HbbTV technology in Germany was essential to offering a broad array of content through a single distribution channel.
Our contribution & solution
FAST channel streaming integrated with HbbTV technology
Qvest developed an innovative OTT solution that merges the FAST channel (Free Ad-Supported Streaming TV) model with HbbTV (Hybrid Broadcast Broadband TV) technology, ensuring the following:
TIVEE offers a wide range of free, ad-supported content, including movies, TV shows, documentaries, and sports. This extensive library caters to diverse viewer preferences and enhances the overall viewing experience.
The HbbTV technology enables interactive features, such as creating favorite channel lists by using the green button on the TV remote, enriching user engagement.
TIVEE ensures a smooth transition between traditional broadcast TV and internet streaming. Viewers can access various content types without the need to switch between platforms or devices.
By offering free, ad-supported content, DNMG provides a cost-effective alternative to subscription-based services, helping retain price-sensitive customers.
The combination of FAST channel streaming and HbbTV positions DNMG and its cable providers to adapt to future technological advancements and evolving consumer trends, ensuring long-term sustainability.
Outcome & Customer Benefits
Improved Customer Retention
By offering a rich and varied content experience, DNMG enables cable providers to retain customers even after the removal of ancillary cost privileges.
Enhanced User Experience
TIVEE’s seamless integration of streaming and traditional TV improves the user experience and drives higher customer satisfaction.
Cost Savings
The ad-supported model offers a cost-effective alternative to subscription services, making it attractive to price-sensitive viewers.
Technological Adaptability
DNMG’s use of future-proof technology ensures that their solution is ready to meet the demands of future innovations and shifting market trends.
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