Road to NAB #4: Monetize the moment
Join us on the Road to NAB and discover how Applied AI helps sports broadcasters capture and act on the moments that matter most. From live feeds to archives, automated event and object detection enables more efficient workflows and advanced post-production capabilities.
Meet us at NAB Show to see how Applied AI can be applied to your content and workflows.
Applied AI at NAB Show 2026
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Where: Las Vegas Convention Center | Booth #W2530
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When: April 19–22, 2026
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Why it’s relevant: Streamline live and post-production, automate data insights, and unlock new monetization opportunities with AI.
Catch these live demos at our booth and experience how Applied AI accelerates workflows, content insights, and interactivity:
- Object Detection & Tracking: Instantly identify logos, products, or people across every frame.
- Live Event Monitoring: Automatically flag key moments for editorial or monetization purposes.
- Dynamic Graphical Overlays: Apply blurs, translations, interactive promos, or data-driven visuals in real time.
- Agentic Editing: Reframe and optimize content automatically, keeping the focus exactly where it matters.
Turn concepts into working proofs of value: AI Accelerators deliver immediate impact, from Video and Image Sensitivity Detection that flags inappropriate content to Ad Sales and Licensing Copilots that enhance data access and interactivity.
Meet our experts
Plan your stop now and secure your personal meeting slot. We look forward to connecting!
Our key topics
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Cloud: Allocate resources dynamically, scale production reliably, and operate with full visibility across environments with software-defined production, based on hybrid infrastructures designed along the EBU’s Digital Media Facility (DMF) reference architecture. Learn more
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Broadcast Transformation: Streamline newsroom and sports operations, connect teams and systems, and deliver transparency and control across organizations. Learn more
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Playout: Launch and automate linear, FAST, and pop-up channels across cloud, hybrid, and on-prem environments. Unify control with vendor-agnostic automation, ensure broadcast-grade reliability, and reduce operational complexity and cost. Learn more
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Applied AI: Monetize key moments by instantly identifying and managing events and objects (e.g. logos, products, specific people) within live or recorded video streams, creating an optimized workflow and potentially greater dynamic revenue opportunities.
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Content Supply Chain: Streamline content operations from licensing to delivery with unified supply chain solutions, enabling faster decisions, transparency, and maximum asset value.
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OTT: Orchestrate platforms, distribution, and monetization across fragmented ecosystems. Use AI to automate workflows, reduce complexity, and stay flexible while keeping control in a dynamic market.
Visitor registration code: NS7332
