Road to NAB #1: Elevate your broadcasting

Speed defines competitiveness today. New channels launch overnight, rights and revenue models evolve, and formats multiply. What once took years now happens in months.

The first stage on our Road to NAB shows how broadcasters can respond to this acceleration with software-defined, hybrid infrastructures that adapt in real time and optimize resources across cloud and on-prem environments.

Ready to evolve your broadcasting infrastructure for hybrid operations? Meet us at NAB and let’s define your next step.

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Cloud and Managed Services at NAB Show 2026

At NAB Show, we demonstrate how software-defined production, based on hybrid infrastructures designed along the EBU’s Digital Media Facility (DMF) reference architecture, enables broadcasters to allocate resources dynamically, scale production reliably, and operate with full visibility across environments.

Technical introduction: Reference architecture DMF (Dynamic Media Facility) and MXL (Media eXchange Layer).
Orchestration across different environments: Coordinate ingest, production, playout, and distribution seamlessly across cloud and on-prem.
Workload optimization: Distribute workloads dynamically to improve performance, resilience, and cost efficiency.
Facility modernization: Integrate legacy systems into unified architectures without full replacement.
Operational reliability: Establish automated, centrally orchestrated processes for stable, transparent operations.

Visit our booth to see what’s possible.

Where: Las Vegas Convention Center | Booth: #W2530
When: April 19–22, 2026
Why it’s relevant: Scalable cloud architectures turn speed, flexibility, and resilience into measurable competitive advantage.

Our key topics

Cloud: Allocate resources dynamically, scale production reliably, and operate with full visibility across environments with software-defined production, based on hybrid infrastructures designed along the EBU’s Digital Media Facility (DMF) reference architecture.
Broadcast Transformation: Streamline newsroom and sports operations, connect teams and systems, and deliver transparency and control across organizations. Learn more
Playout: Launch and automate linear, FAST, and pop-up channels across cloud, hybrid, and on-prem environments. Unify control with vendor-agnostic automation, ensure broadcast-grade reliability, and reduce operational complexity and cost. Learn more
Applied AI: Monetize key moments by instantly identifying and managing events and objects (e.g. logos, products, specific people) within live or recorded video streams, creating an optimized workflow and potentially greater dynamic revenue opportunities. Learn more
Content Supply Chain: Streamline content operations from licensing to delivery with unified supply chain solutions, enabling faster decisions, transparency, and maximum asset value.
OTT: Orchestrate platforms, distribution, and monetization across fragmented ecosystems. Use AI to automate workflows, reduce complexity, and stay flexible while keeping control in a dynamic market.

Visitor registration code: NS7332