Road to NAB #2: From complexity to clarity

NAB event promotion with the claim “From complexity to clarity”.

Join us on the Road to NAB to see how Broadcast Transformation and Systems Integration streamline newsroom and sports operations, connect teams and systems, and deliver transparency and control across your organization.

Meet us at NAB Show to discuss your next steps.

Broadcast Transformation at NAB Show 2026

  • Where: Las Vegas Convention Center | Booth: #W2530 

  • When: April 19–22, 2026 

  • Why it’s relevant: Align teams around stories, integrate systems and infrastructure, optimize news and sports production.

Catch these live demos at our booth and experience how Broadcast Transformation and Systems Integration create collaboration, control, and clarity.

  • Content Insights Data Dashboard: Turn siloed data into actionable insights and empower story-centric newsrooms. 

  • Event-centric Sports Production: Create scalable, software-defined workflows for live sports. 

  • Facility Modernization: Optimize infrastructure, technology, and operations for efficiency and resilience. 

  • Story Centricity: Align news workflows around stories, breaking down silos and enabling cross-team collaboration. 

  • Transformation Management Office (TMO): Support adoption, manage change, align teams, and coordinate operational and facility transformations.  

  • Media Business Systems: Optimize planning, monetization, and operations across content, advertising, and production resources. 

Flexible Control Room with EVS logo.

Learn how software-defined production environments replace traditional hardware-based control rooms for sports, news, and entertainment. Modular, scalable workspaces and the intuitive Tactiq interface let teams collaborate remotely, access content instantly, and produce replays and highlights efficiently.

Colorful design with text: Road to NAB.

Our key topics

  • Cloud: Allocate resources dynamically, scale production reliably, and operate with full visibility across environments with software-defined production, based on hybrid infrastructures designed along the EBU’s Digital Media Facility (DMF) reference architecture. Learn more

  • Broadcast Transformation: Streamline newsroom and sports operations, connect teams and systems, and deliver transparency and control across organizations.

  • Playout: Launch and automate linear, FAST, and pop-up channels across cloud, hybrid, and on-prem environments. Unify control with vendor-agnostic automation, ensure broadcast-grade reliability, and reduce operational complexity and cost. Learn more

  • Applied AI: Monetize key moments by instantly identifying and managing events and objects (e.g. logos, products, specific people) within live or recorded video streams, creating an optimized workflow and potentially greater dynamic revenue opportunities. Learn more

  • Content Supply Chain: Streamline content operations from licensing to delivery with unified supply chain solutions, enabling faster decisions, transparency, and maximum asset value.

  • OTT: Orchestrate platforms, distribution, and monetization across fragmented ecosystems. Use AI to automate workflows, reduce complexity, and stay flexible while keeping control in a dynamic market.

Visitor registration code: NS7332

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