Road to NAB #5: Make every asset count
Join us on the Road to NAB and discover how a centralized AI-enabled servicing agent turns your Content Supply Chain into a driver of measurable value. From planning to licensing, servicing, and delivery, a unified operating model connects content inventory, vendor management, and servicing intelligence to enable faster decisions and consistent workflows.
Meet us at NAB Show to see how this approach can be applied to your content and workflows.
Content Supply Chain at NAB Show 2026
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Where: Las Vegas Convention Center | Booth #W2530
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When: April 19–22, 2026
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Why it’s relevant: Break down silos, streamline workflows, and unlock the full value of your content across production, marketing, and distribution.
Experience the benefits of connected content workflows
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Unified content intelligence: Bring together content inventory, rights, vendor data, and servicing status in a single source of truth.
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Smarter licensing decisions: Move from assumptions to data-driven decisions with full visibility into pricing, availability, and delivery timelines.
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Automated servicing workflows: Generate work orders, assign vendors based on rate cards and SLAs, and track delivery without manual effort.
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Scalable asset management: Create and manage asset records across the lifecycle, ensuring consistency from initial request to final delivery.
Meet the team
Our key topics
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Cloud: Allocate resources dynamically, scale production reliably, and operate with full visibility across environments with software-defined production, based on hybrid infrastructures designed along the EBU’s Digital Media Facility (DMF) reference architecture. Learn more
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Broadcast Transformation: Streamline newsroom and sports operations, connect teams and systems, and deliver transparency and control across organizations. Learn more
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Playout: Launch and automate linear, FAST, and pop-up channels across cloud, hybrid, and on-prem environments. Unify control with vendor-agnostic automation, ensure broadcast-grade reliability, and reduce operational complexity and cost. Learn more
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Applied AI: Monetize key moments by instantly identifying and managing events and objects (e.g. logos, products, specific people) within live or recorded video streams, creating an optimized workflow and potentially greater dynamic revenue opportunities. Learn more
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Content Supply Chain: Streamline content operations from licensing to delivery with unified supply chain solutions, enabling faster decisions, transparency, and maximum asset value.
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OTT: Orchestrate platforms, distribution, and monetization across fragmented ecosystems. Use AI to automate workflows, reduce complexity, and stay flexible while keeping control in a dynamic market. Learn more
Visitor registration code: NS7332
