Interactive football app for Unitymedia/Vodafone
OTT Media & Entertainment Case Study
Our contribution & solution
Benefits for the consumers
A free app with a mini EPG for an overview and orientation of all live football matches. Live data and statistics upon click with gamified player KPI.
Benefits for the client
More consumers inside the app store using the app. New viewing experience attracts new consumers and assures attention as well as engagement.
Outcome & customer benefits
2nd most used app in the Unitymedia app store
+53% daily unique users
+14% engagement rate
High usage
High consumers satisfaction
Special app for World Cup tournaments
+27% daily app starts
+26% new households
Watching football like never before
I am happy to see the great team which created this neat product is rewarded by a consumers usage way beyond expectations. 
ALIREZA MOJTAHEDI | PRODUCT MANAGER APP, MUSIC & GAMES AT VODAFONE/ UNITYMEDIA
Features include
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Media & Entertainment
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Studio design & studio construction
Centralized IT Infrastructures
Workflow systems integration
Strategic Foresight & Innovation Consulting
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DAM/MAM
Transmission & playout systems
Studio design & studio construction
Centralized IT Infrastructures
Workflow systems integration
